Strategy Overview
Relevancy to the right audience begins by building a rock-solid strategic foundation. What worked in the past, or even today, isn't always a solution for the future. Our collaborative exploratory process, grounded in careful listening, builds a foundation that will push your brand to new heights.
Content Strategy
It’s easy to post a picture on your brand's social channels. Easy to pay a graphic designer to make you a digital ad or print mailer. Set it and forget it. But what can we reveal with a closer look? Neon Lion will bring out the microscope for your content and social strategies, making sure they move the needle for your actual business goals.
Brand Identity
What does your brand's look and feel say about who you are? Is it in alignment? Better yet, is it potent? Or could it benefit from some refinement, some adjustment, some modernization? We can help you take an honest and realistic look at your brand identity, so when your customers experience ot, they know it’s top-notch, with no reservations.
Value Proposition
It's easy to say what your brand does. What you make. How it's done. A harder question is why should people care? What sets you apart from the crowd, with so much competition vying for the same piece of land? A good value proposition requires asking some hard questions to ourselves. We can guide you through this difficult process.
Connection Strategy
The fractured modern media landscape can give even the most experienced marketing professional sheer vertigo. Which of today's near-endless channels of communication should you should focus on, and what can you avoid? Where can we create synergy? This kind of decision making requires a thoughtful, strategic approach.
Campaign Architecture
It’s easy to post a picture on your brand's social channels. Easy to pay a graphic designer to make you a digital ad or print mailer. Set it and forget it. But what can we reveal with a closer look? Neon Lion will bring out the microscope for your content and social strategies, making sure they move the needle for your actual business goals.
Audience Definition
Audience definition should happen early in every creative process. It's vital to understand, and have empathy for, your ideal customer. Through research, deep-dive interviews, and a collaborative ideation process, we can build valuable customer personas to target in all phases of your brand experience.
Market Research
For a brand of any size, the marketplace it lives in can be overwhelming, fractured, and nuanced. By researching what your competitors are doing – how they talk, how they act, what they do well, where they falter, and what niche they are after – we can help your brand differentiate at a fundamental level.