Analytics Overview
To make sure your messaging reaches the right people, what's behind the curtain makes all the difference. What we call reach isn't always a consumer facing thing. It’s an internal discipline that requires careful budgeting, planning and execution. A good reach strategy ensures your great content won't go to waste.
Adaptive Reporting
In-depth dashboard reporting is something fundamental to most every Neon Lion client relationship. The data we deliver each month takes you inside your social media, website visitors, and paid advertising. But it's what we do with that data, how it shapes and alters our approach in the future, that can make a real impact.
Competitive Audit
"What are my competitors doing?" It is one of the most important questions a brand can ask itself. We believe it's not a nice-to-have, but a must, to know what your rivals do well and what their blind spots are. It allows your brand to maneuver in the right way inside the saturated modern media landscape.
Social Listening
In the time of AI, social listening has made tremendous gains. The ability to gather precious insights from the millions of daily conversations across social media can be transformative for your brand's approach to content. We use cutting-edge tools to help monitor this space and deliver results.
Customer Insights
Firsthand accounts from your clients and prospects are a treasure trove of information that can guide your marketing efforts to the right spot. Combining customer interviews with existing data on sales, website visitors, and more offers valuable data to narrow your focus to the right kinds of consumer.
Attribution
If a post did well, or a page on your site gets clicks, that's great! It means something is working. But what exactly is working? Who is visiting? Where are they from? Are they engaging with your brand, or are they bystanders? By digging into the "why" behind a success or failure and attributing it to a real consumer, we can answer these questions together.